Guides

Practical guides from our team in Lucknow on planning advertising in Uttar Pradesh and India: what each medium is good for, how booking and permissions work, when to run, and how to check that a campaign actually ran.

• BTL marketing in Uttar PradeshWhat BTL is, the formats that work in UP, how to plan, time and measure an activation.
• Outdoor advertising in LucknowFormats, who gives permission, how to plan routes and creative, and how to check it ran.
• Newspaper advertising and INSHow booking works, how rates are set, and what INS accreditation means.
• LED van campaignsHow mobile LED campaigns work: routes, halts, content, noise rules and measurement.
• Airport advertising in IndiaWho you reach, the formats and zones, who sells the media, and how to plan.
• Uttar Pradesh marketing calendarFestivals, harvests, weddings, results and pilgrim seasons, month by month.
• Proof of executionWhat proof to ask for in each medium, and how to check it against the invoice.
• Advertising glossaryATL, BTL, OOH, DOOH, unipole, release order, INS, GRP and more, in plain words.

Read next

• ServicesBTL activations, outdoor and airport media, LED vans, newspapers and PR, TV, radio and cinema, events, branding and digital. One Lucknow team since 1998.
• QuestionsAnswers on choosing an agency in Lucknow, costs, BTL, LED vans, hoarding permissions, airport and newspaper advertising, INS accreditation and proof.