Admission campaigns for universities and schools
MM Advertising runs admission-season campaigns for universities, colleges and schools across Uttar Pradesh: newspaper and outdoor campaigns timed to board results and counselling, LED vans and activations in the towns students come from, campus events, and digital campaigns that turn interest into applications.
- Season
- Before board results, through counselling and admissions
- Media
- Newspapers, outdoor, LED vans, activations, events, digital
- Reach
- Feeder towns across Uttar Pradesh
- Measure
- Applications and enquiries by town and medium
The admission calendar
Board results in Uttar Pradesh usually arrive in April and May, and counselling and admissions run through the summer. The strongest campaigns start before results, so the institution is known when families begin comparing, peak in the weeks after results, and keep going while applications are open.
What works
- Newspaper ads and supplements around results days
- Hoardings and LED screens on routes students and parents use
- LED vans and activations at markets, coaching centres and schools in feeder towns, where allowed
- Open days and campus events
- Digital campaigns with a clear call to apply or visit
Counting applications
Separate numbers, QR codes and landing pages for each medium show which towns and channels bring applications.
Questions
When should a university start its admission campaign in Uttar Pradesh?
Before board results, so the institution is known when families start comparing. Spending usually peaks in the weeks after results and continues while applications are open.
Can LED vans reach students in smaller towns?
Yes. Vans can cover several feeder towns on a planned route, halting at markets, coaching centres and schools where allowed.
Read next
- LED vans and screensOur own fleet of LED vans for roadshows and mobile campaigns, plus LED screens.
- Newspapers and PRINS accredited since 1998: newspaper and magazine ads, notices and press releases.
- Uttar Pradesh marketing calendarFestivals, harvests, weddings, results and pilgrim seasons, month by month.