Real estate marketing in Lucknow and Uttar Pradesh
MM Advertising helps real estate developers launch and sell projects in Lucknow and across Uttar Pradesh: hoardings on the routes buyers travel, newspaper launches, site and sales-office branding from our own workshop, LED vans and activations that bring people to the site, and digital campaigns that turn interest into site visits. We check each creative for the project's RERA number, the UP RERA portal and the QR code before it goes out.
- Launch media
- Outdoor, newspapers, LED vans, events, digital
- On site
- Hoardings, wayfinding, sales-office and sample-flat branding
- Compliance
- RERA number, UP RERA portal and QR code checked on each creative
- Proof
- Dated photographs and published copies
A launch, step by step
- Before launch. Teaser hoardings and digital on the routes and in the areas where buyers live and work.
- Launch. Newspaper launch ads and supplements, a launch event at the site or a venue, and PR.
- Site visits. LED vans and activations in target colonies, offices and markets, with QR codes and WhatsApp numbers that book visits.
- Sustain. Outdoor on key roads, weekend activations, and digital follow-up with the people who enquired.
On the site
Site hoardings, wayfinding from the main road, sales-office and sample-flat branding, and signage, all made in our workshop and installed by our teams.
Every ad within UP RERA rules
UP RERA's directions of December 2023 require a project's RERA registration number and the UP RERA portal to appear in big, bold type in a prominent place on every advertisement, in print, outdoor, electronic, social and digital media. Since July 2024, promoters must also publish the project's UP RERA QR code in brochures and advertisements, so buyers can check the project's details on the portal. We check each creative for these before it goes out.
Counting what works
Where possible each medium gets its own number or QR code, so you can see which hoardings, papers and activations bring enquiries and visits.
Questions
When should a real estate launch campaign start?
Teasers usually start a few weeks before launch, with the most weight in launch week and the first weekends of site visits. We plan the calendar around your launch date and approvals.
What must a real estate ad in Uttar Pradesh include?
UP RERA requires the project's RERA registration number and the UP RERA portal in big, bold type in a prominent place on every advertisement, and, since July 2024, the project's UP RERA QR code in brochures and advertisements.
Do you make site and sales-office branding?
Yes. We make it in our own workshop and install it with our teams, with dated photographs of every installation.
Sources
Read next
- Outdoor advertisingHoardings, unipoles, gantries, metro, LED screens and airport media, kept lit and looked after.
- LED vans and screensOur own fleet of LED vans for roadshows and mobile campaigns, plus LED screens.
- Branding and printingRetail branding, signage, builds and print, made in our own workshop.
- Digital and AISocial media, content and digital campaigns from our in-house team, with AI in the studio.