# Guides

> Practical guides from our team in Lucknow on planning advertising in Uttar Pradesh and India: what each medium is good for, how booking and permissions work, when to run, and how to check that a campaign actually ran.

URL: https://mmadvertising.org/insights/  
Updated: 2026-10-07

## Pages

- [BTL marketing in Uttar Pradesh](https://mmadvertising.org/insights/btl-marketing-uttar-pradesh/): What BTL is, the formats that work in UP, how to plan, time and measure an activation.
- [Outdoor advertising in Lucknow](https://mmadvertising.org/insights/outdoor-advertising-lucknow/): Formats, who gives permission, how to plan routes and creative, and how to check it ran.
- [Newspaper advertising and INS](https://mmadvertising.org/insights/newspaper-advertising-ins-accreditation/): How booking works, how rates are set, and what INS accreditation means.
- [LED van campaigns](https://mmadvertising.org/insights/led-van-campaigns/): How mobile LED campaigns work: routes, halts, content, noise rules and measurement.
- [Airport advertising in India](https://mmadvertising.org/insights/airport-advertising-india/): Who you reach, the formats and zones, who sells the media, and how to plan.
- [Uttar Pradesh marketing calendar](https://mmadvertising.org/insights/uttar-pradesh-marketing-calendar/): Festivals, harvests, weddings, results and pilgrim seasons, month by month.
- [Proof of execution](https://mmadvertising.org/insights/proof-of-execution/): What proof to ask for in each medium, and how to check it against the invoice.
- [Advertising glossary](https://mmadvertising.org/insights/advertising-glossary/): ATL, BTL, OOH, DOOH, unipole, release order, INS, GRP and more, in plain words.

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MM Advertising, SF-8, ABC Complex, 6 Quinton Road, Lucknow 226001, Uttar Pradesh, India. Phone +91 93355 51113, +91 93362 22242. Email mm.advertising@gmail.com. https://mmadvertising.org/