# Real estate marketing in Lucknow and Uttar Pradesh

> MM Advertising helps real estate developers launch and sell projects in Lucknow and across Uttar Pradesh: hoardings on the routes buyers travel, newspaper launches, site and sales-office branding from our own workshop, LED vans and activations that bring people to the site, and digital campaigns that turn interest into site visits. We check each creative for the project's RERA number, the UP RERA portal and the QR code before it goes out.

URL: https://mmadvertising.org/industries/real-estate/  
Updated: 2026-10-07

## Key facts

- **Launch media**: Outdoor, newspapers, LED vans, events, digital
- **On site**: Hoardings, wayfinding, sales-office and sample-flat branding
- **Compliance**: RERA number, UP RERA portal and QR code checked on each creative
- **Proof**: Dated photographs and published copies

## A launch, step by step

1. **Before launch.** Teaser hoardings and digital on the routes and in the areas where buyers live and work.
2. **Launch.** Newspaper launch ads and supplements, a launch event at the site or a venue, and PR.
3. **Site visits.** LED vans and activations in target colonies, offices and markets, with QR codes and WhatsApp numbers that book visits.
4. **Sustain.** Outdoor on key roads, weekend activations, and digital follow-up with the people who enquired.

## On the site

Site hoardings, wayfinding from the main road, sales-office and sample-flat branding, and signage, all made in our workshop and installed by our teams.

## Every ad within UP RERA rules

UP RERA's directions of December 2023 require a project's RERA registration number and the UP RERA portal to appear in big, bold type in a prominent place on every advertisement, in print, outdoor, electronic, social and digital media. Since July 2024, promoters must also publish the project's UP RERA QR code in brochures and advertisements, so buyers can check the project's details on the portal. We check each creative for these before it goes out.

## Counting what works

Where possible each medium gets its own number or QR code, so you can see which hoardings, papers and activations bring enquiries and visits.

## Questions

### When should a real estate launch campaign start?

Teasers usually start a few weeks before launch, with the most weight in launch week and the first weekends of site visits. We plan the calendar around your launch date and approvals.

### What must a real estate ad in Uttar Pradesh include?

UP RERA requires the project's RERA registration number and the UP RERA portal in big, bold type in a prominent place on every advertisement, and, since July 2024, the project's UP RERA QR code in brochures and advertisements.

### Do you make site and sales-office branding?

Yes. We make it in our own workshop and install it with our teams, with dated photographs of every installation.

## Sources

- [UP RERA issues project advertisement guidelines (Housing.com, December 2023)](https://housing.com/news/up-rera-issues-project-advertisement-guidelines/)
- [Promoters must publish realty project QR codes in brochures, ads: UP RERA (The Week, July 2024)](https://www.theweek.in/wire-updates/business/2024/07/18/nrg17-up-rera-qr-codes.html)

---
MM Advertising, SF-8, ABC Complex, 6 Quinton Road, Lucknow 226001, Uttar Pradesh, India. Phone +91 93355 51113, +91 93362 22242. Email mm.advertising@gmail.com. https://mmadvertising.org/